Values
Empowerment
– Empowerment is a process through
which people gain greater control over the decisions and
actions affecting their health (Nutbeam, 1998). A large body of
research shows that people able to exercise greater control and
decision making ability over the factors contributing to their
health enjoy greater health status.
Social
Justice and Equity – A large body of research has shown
that poverty and income inequality are the greatest causes
or determinants of health status. Simply put, low-income
Canadians are more likely to die younger and suffer more illness
than Canadians with higher income regardless of age, sex, race
or place of residence (Second Report on Health of Canadians, 1999).
Accordingly, health promotion practice reflects a concern with
social justice to ensure that everyone has equitable access to
food, income, employment, shelter, education and other factors
needed to maintain good health.
Inclusion
– To ensure that everyone has access to the resources needed
to maintain good health as well as a voice in the decisions affecting
their health, health promotion practice emphasizes inclusion by
working with members of marginalized groups in the community
who face systemic barriers to good health.
Respect
– Health promotion embodies and respects a diverse
range of viewpoints, cultures and perspectives on health and wellness.
