A Closer
Look at One Model
Most of the
theories that health promoters rely on to bring about organizational
change come from the field of management theory and practice.
This literature provides useful clues about how to analyze different
organizational settings and how to plan for change.
Steckler,
Goodman and Kegler (2002) propose a four stage model for
organizational change that can be applied to health promotion
practice.
The theory
emphasizes the importance of recognizing the different stages
of organizational change, and matching strategies to promote change
in each of the stages (similar to Transtheoretical
Stages of Change theory).
The four stages
are:
awareness
raising
adoption
implementation
institutionalization
