Content
Discussion - Part 1
A
Closer Look at Strategies
You’ll
recall from Module 1 that we
identified the following strategies to promote the health of individuals
and communities:
 health
communication
health education
self-help/mutual aid
organizational change
community development
and mobilization
policy development
advocacy
Let's take a
closer look at each of these strategies. A case study is presented
for each of the strategies.
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We
have organized this module so that you can, if you wish,
take a break after the organizational change strategy.
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Health
Communication
What do we
mean by Health Communication?
Think about
the health-related messages you are exposed to on a daily basis,
such as:
bus
shelter ads warning about the harmful effects of driving while
under the influence of alcohol
pamphlets encouraging
you to consume 5-10 servings of fruits and vegetables a day
an op-ed piece in
the newspaper describing the health problems experienced by homeless
people
a
television commercial describing how children benefit from parents
who spend time with them.
All of these
are examples of health communication: i.e., the use of communication
techniques to positively influence individuals, populations and
organizations for the purposes of promoting conditions conducive
to human and environmental health (Nutbeam, 1998).
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