Health Promotion On-Line Course

Module 5: Strategies >> Content Discussion - Part 1

Section A
Foundations of Health Promotion

Module 1
Definitions and Concepts

--Module 2
--Milestones

--Module 3
--Models of Health
--& Health Promotion

--Module 4
--Theories
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Section B
Health Promotion in Action

--Module 5
--Strategies
  --- Learning Outcomes
  --- Reflective Exercise
  --- Content Discussion
  --- Reflective Exercise
  --- Content Discussion
  --- Reflective Exercise
  --- Readings and Resources
-----

--Module 6
--Features

--Module 7
--Values
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Section C
Building your Health Promotion Practice

--Module 8
--Current Practice

--Module 9
--Future Considerations
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Content Discussion - Part 1

Steps in Developing Health Communication Campaigns

Health communication activities are often integrated into a comprehensive communication campaign, a goal-oriented attempt to inform, persuade or motivate behaviour change in a large, well-defined audience (The Health Communication Unit, 1999). The Health Communication Unit (THCU), one of the health promotion resource centres funded by the Ontario Ministry of Health and Long-Term Care, has produced a twelve-step process for developing health communication campaigns.

For a more detailed description of this process, you can refer to the THCU workbook on health communication campaigns at http://www.thcu.ca/infoandresources/health_communication.htm#intro

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