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Module 5: Strategies >> Content Discussion - Part 2
Section A
Foundations of Health Promotion

  Module 1
  Definitions and Concepts

--Module 2
--Module 3
--Models of Health
--& Health Promotion
--Module 4

Section B
Health Promotion in Action
--Module 5
  --- Learning Outcomes
  --- Reflective Exercise
  --- Content Discussion
  --- Reflective Exercise
  --- Content Discussion
  --- Reflective Exercise
  --- Readings and Resources
--Module 6
--Module 7
Section C
Building your Health Promotion Practice
--Module 8
--Current Practice
--Module 9
--Future Considerations

Content Discussion - Part 2

Community Development and Mobilization

Working with community members to assist them in the process of identifying and addressing their shared health concerns is an important health promotion strategy. Key conceptual documents for health promotion, including the Ottawa Charter, have repeatedly stressed the importance of direct community involvement in the development of health promotion initiatives.

We will examine several ideas in this section, as this strategy has many important elements. These are:

Defining "Community"
Approaches to Community Development and Mobilization
Community-Based vs. Community Development Practice
Community Capacity Building and Empowerment
Community Mobilization and Partnerships: Some Guiding Principles

Defining "Community"

If you were asked to identify your "community", you might respond by identifying the city, town or neighbourhood where you live. But geography is not the only way of defining a community. Communities can also evolve from a group of people with shared interests or characteristics, such as ethnicity, occupational status or sexual orientation (Fellin, 1995).

The most important defining characteristic of a 'community' is a shared sense of affiliation or 'belonging' among its members. When identifying a community for the purposes of taking action on a health issue, it is also important to note that individuals do not belong to a single, distinct community; rather, most people maintain membership in a range of communities formed around variables such as geography, occupation, social and leisure interests (Nutbeam, 1998).



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