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Module 5: Strategies >> Content Discussion - Part 2
Section A
Foundations of Health Promotion

  Module 1
  Definitions and Concepts

--Module 2
--Milestones
--Module 3
--Models of Health
--& Health Promotion
--Module 4
--Theories

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Section B
Health Promotion in Action
--Module 5
--Strategies
  --- Learning Outcomes
  --- Reflective Exercise
  --- Content Discussion
  --- Reflective Exercise
  --- Content Discussion
  --- Reflective Exercise
  --- Readings and Resources
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--Module 6
--Features
--Module 7
--Values
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Section C
Building your Health Promotion Practice
--Module 8
--Current Practice
--Module 9
--Future Considerations
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Content Discussion - Part 2

Community-Based vs. Community Development Practice

A more recent framework developed for community health workers distinguishes between community-based strategies and community development initiatives (Labonte, 1993; Boutilier, Cleverly and Labonte, 2000).

Community-Based Strategies link programs and services to community groups. The health issue under consideration, usually related to the prevention of health-related risk factors (e.g., tobacco, physical inactivity), is identified by the sponsoring agency. Interventions are implemented according to defined timelines, and decision making power rests with the sponsoring organization, not community participants.

Community Development Strategies differ from community-based strategies in several respects. The problem or issue is defined by community residents rather than the sponsoring organization. The process of planning and implementing the community development initiative is ongoing, based on continual negotiations between organizations and community groups, with the community worker serving as a liaison. Community development emphasizes enhanced community capacity (e.g., collective problem solving skills), not measurable changes in health risk factors, as the desired outcome.

Implicit in the definition of community development is the notion that the needs, problems or issues around which a community is organized must be identified by the community members themselves, not by an outside organization or change agent.

As Minkler and Wallerstein note:

"even though a health education professional may borrow some principles or methods from community organizing to help mount an AIDS organizing effort in the community, he or she cannot be said to be doing community organizing in the pure sense unless the community itself has identified AIDS as the problem it wishes to address" (1997, pp. 30-31).

Community Capacity Building and Empowerment

Community organization is an important health promotion strategy because it is a recognized means of achieving one of the field's most fundamental objectives, facilitating the process of empowerment. Empowerment refers to the ability of individuals and communities to assume control over their own environment (Rappaport, 1984; Wallerstein, 1992). At the community level, empowerment often entails some redistribution of resources or decision making power favourable to the community group in question (Rissel, 1994).

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